Canon Commercial Features Young Voices

(Los Angeles)-MJM Entertainment in association with the Canon camera company of Japan recently produced the music for an advertising campaign for Canon's new camera, the Kiss, featuring the voices of several children.

The song, We Need Kiss, was recorded in Los Angeles and produced by MJM in association with 30th Company of Tokyo and Love & Laughter Music. Co-produced by MJM's Mark Joseph and Love & Laughter's Joey Aurreguin and coordinated by MJM's Susumu Matsumoto and 30th's Emi Kawasaki, the track features the voices of six up and coming young singers all under the age of ten. The six were chosen after several rounds of auditions and the producers chose from among 40 young singers.

"The Canon Kiss is a family themed product and we wanted to provide the right voices that would be consistent with that message," noted MJM's Mark Joseph. "While we were looking for talented young singers, we were especially looking for enthusiasm and we found it in this group of singers. The Kiss is positioned well to appeal to Japanese baby boomer parents who don't want to let important moments slip away without capturing them on film."

"We were able to create a strong commercial that will appeal to the entire family," noted Emi Kawasaki of 30th. "We're pleased that we were able to find the right sound to match the feeling of the commercial."